Pharma Although I’ve done a lot of DTC (Direct To Consumer) work, I don’t really consider myself a “pharma guy.” I always try to approach this category from the consumer’s (or in this case patient’s) point of view. A brand is a brand, and it has to speak to its audience in a compelling way that has value. Pharma just happens to have more rules around how you do that.

Pharma

Although I’ve done a lot of DTC (Direct To Consumer) work, I don’t really consider myself a “pharma guy.” I always try to approach this category from the consumer’s (or in this case patient’s) point of view. A brand is a brand, and it has to speak to its audience in a compelling way that has value. Pharma just happens to have more rules around how you do that.