JoAnn Fabrics Part of a new business pitch to increase online sales. I designed and wrote a mini-site to feel like a fashion magazine, complete with “JATV videos” featuring models in seasonal styles. The centerpiece of this idea was the “1-Click Look.” When a customer clicked on an outfit, her online shopping cart would automatically fill with everything the home sewer could need to make it herself.

JoAnn Fabrics

Part of a new business pitch to increase online sales. I designed and wrote a mini-site to feel like a fashion magazine, complete with “JATV videos” featuring models in seasonal styles. The centerpiece of this idea was the “1-Click Look.” When a customer clicked on an outfit, her online shopping cart would automatically fill with everything the home sewer could need to make it herself.

Back to work.